This brand design project aims to engage scientists, researchers, students, and staff from the University of East Anglia in their climate action network. The Biodiversity and Climate Action Network seeks to serve as a reference point for the community regarding the university's journey towards greater responsibility and sustainability. The acronym BCAN, pronounced "beacon," inspired the creation of a synthetic lighthouse, with outlines crafted for easy transposition into stickers and stencils, thereby enhancing the brand's replicability.