Smart Home Technologies (SHTs) may play an important role in the energy transition due to artificial intelligence-powered appliances that can produce, store, and interpret users' data to support changes in everyday practices such as energy-saving. Despite its disruptive character in householderseveryday life, the development of SHTs have been pushed by the smart tech industry based on a techno-economic perspective, lacking a better understanding of how distinct groups in society engage and respond to such technology (Wilson, Hargreaves & Hauxwell-Baldwin, 2015).